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Explore the latest insights and strategies in marketing and data analytics

Resolution-Based vs. Conversation-Based Pricing: The Model That Rewards (or Punishes) Growth

Resolution-Based vs. Conversation-Based Pricing: The Model That Rewards (or Punishes) Growth

AI agents are no longer futuristic prototypes — they’re integrated, functional teammates embedded in customer experience, revenue operations, and support teams across industries. Whether it’s resolving Tier 1 queries, routing leads, or chasing unpaid invoices, the role of AI in operations is no longer “if,” it’s “how fast.” But one piece of the puzzle still […]

Aashi Garg
Aashi Garg
Jul 24, 2025
From Cold Calls to Conversations: Scaling Outreach with Voice AI

From Cold Calls to Conversations: Scaling Outreach with Voice AI

Cold calling in financial services has reached a breaking point. Diminishing returns. Reluctant agents. Increasing regulatory scrutiny. And worst of all — client expectations that make unsolicited contact feel not just outdated, but intrusive. Yet the need for outbound engagement hasn’t disappeared. Advisors still need to identify new prospects, follow up on referrals, and re-engage […]

Aashi Garg
Aashi Garg
Jun 18, 2025
ISA Season is Changing — Why Advisors Need a Smarter Call Strategy

ISA Season is Changing — Why Advisors Need a Smarter Call Strategy

For most financial advisers, ISA (Individual Savings Account) season has long followed a familiar rhythm: a surge of last-minute inquiries in March, a scramble to process applications before the deadline, and a lull in engagement immediately after. But that rhythm is changing — fast. With the rise of direct-to-consumer fintechs, shifting client expectations, and volatile […]

Aashi Garg
Aashi Garg
Jun 18, 2025
AI Agents vs. Manual Admin in Mortgage Pre-Qualification

AI Agents vs. Manual Admin in Mortgage Pre-Qualification

Mortgage brokers face a simple math problem: too many leads, not enough bandwidth to qualify them. On paper, this looks like a growth win. In practice, it creates drag — wasted calls, missed follow-ups, and under-utilised broker time spent filtering instead of closing. For most firms, the cost of pre-qualification isn’t just in hours — […]

Aashi Garg
Aashi Garg
Jun 18, 2025
How AI Voice Agents Are Reshaping Lead Qualification for IFAs

How AI Voice Agents Are Reshaping Lead Qualification for IFAs

For most Independent Financial Advisers, the bottleneck in growth isn’t the availability of leads — it’s what happens after a lead comes in. A potential client visits your site or calls your office. They have questions. They’re weighing options. They’re ready to engage. But if no one is available to handle the inquiry in real […]

Aashi Garg
Aashi Garg
Jun 18, 2025
Specialist Fertility Clinic Improves Patient Experience and Admin Efficiency with AI Voice Agent

Specialist Fertility Clinic Improves Patient Experience and Admin Efficiency with AI Voice Agent

Background A high-end fertility clinic in the South East offered IVF, egg freezing, and diagnostic treatments for patients across the UK and abroad. The nature of fertility care meant patients frequently called with time-sensitive questions — medication schedules, appointment clarifications, lab results — and often outside of normal clinic hours due to work, travel, or […]

Aashi Garg
Aashi Garg
Jun 18, 2025
Therapy Clinic Achieves 24/7 Patient Support Without Hiring More Staff

Therapy Clinic Achieves 24/7 Patient Support Without Hiring More Staff

Background A private therapy clinic in central London offered mental health support across a team of six practitioners, including psychologists and counsellors. The clinic operated on an appointment-only model with a waitlist for high-demand evening slots. Many clients — particularly new inquiries and crisis-cancellation cases — reached out during off-hours. The clinic had a part-time […]

Aashi Garg
Aashi Garg
Jun 18, 2025
Private Dental Clinic Cuts No-Shows by 52% with AI Voice Receptionist

Private Dental Clinic Cuts No-Shows by 52% with AI Voice Receptionist

Background A busy private dental clinic in Greater London was struggling with a growing number of missed appointments, especially during early morning and late afternoon slots. The clinic had a full-time receptionist, but with over 60 calls per day — many of them peak-hour appointment confirmations or cancellations — managing the front desk and the […]

Aashi Garg
Aashi Garg
Jun 18, 2025
What CIOs Must Know Before Rolling Out AI Voice Agents

What CIOs Must Know Before Rolling Out AI Voice Agents

AI voice agents are rapidly becoming the backbone of modern patient communication. But for healthcare CIOs, adopting them is not just a matter of plugging in new software — it’s a strategic decision that touches infrastructure, compliance, culture, and care quality. If you’re leading digital transformation in a hospital, clinic group, or private practice network, […]

Aashi Garg
Aashi Garg
Jun 18, 2025

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